POOL Fashion

POOL is where the visionaries of retail come to scout hot new items for the boutique market. From emerging brands, to the world’s best graphic artists POOL is where designers and thinkers come to shape the trends.

POOL has an industry reputation as a launching pad for emerging brands that soon become the popular standard for specialty boutiques and leading retailers around the world.

• Women’s Contemporary & Young Contemporary
• Women’s Accessories & Footwear
• Men’s Contemporary & Streetwear
• Men’s Accessories & Footwear

POOL Lifestyle

POOL has always been a place not only for directional fashion but also for all of the accoutrements of a boutique market lifestyle: home, music, books, beauty and technology.

ATTENDEE PROFILE

Buying Power

• Boutique & Specialty Stores make up 70 percent of the retailers that shop POOL.
  
• Trendsetters and Tastemakers shop POOL.
  
• More than half of the buyers at POOL are the key decision-makers, predominantly store owners, or having the title of Chairman, Senior VP, or CEO.

Consumer Market

• Retailers that shop at POOL represent the consumer that shapes the market

STYLE Leaders

• Trendsetting, fashion conscious, savvy shoppers, seeking the latest products from contemporary, young contemporary, andstreet wear brands, and discovering new trends.

MEDIA savvy

• Seeking out information through magazines, television, and the internet.

PRO-ACTIVE shoppers

• Knowledgeable in retail trends and products.

TECH savvy

• Especially for personal use products: cameras, computers, mobile phone & PDA products, accessories, & services.