POOL Loves New York

In July 2006, POOL debuts in the Big Apple. After years of requests, POOL is taking its innovative lifestyle concept show eastward with 250 handpicked exhibitors, providing East Coast buyers with the unique energy and brandspotting found at the Las Vegas show. Stay tuned for dates and location!

POOL VIP All-Access Pass

All attendees are VIPs at POOL! Come to POOL 10 on opening day, Monday, February 20, and get a jump on a busy Vegas Fashion Week with the only All-Access Pass good for entry at POOL, Project and MAGIC. Avoid spending time in three registration lines and more time buying by pre-registering. Remember the VIP All-Access Pass is only available at POOL.

Buyers and Press: You can further maximize your time in Vegas by pre-registering online with POOL. PRE-REGISTER NOW FOR POOL

NEW AT POOL

POOL is a tested launching pad for up-and-coming brands. Here are some new labels to look for at POOL 10.

For women's fashion, Ladies of the Canyon makes its POOL 10 debut. The two-year-old line LA-based line designed by Jessie Gainsley and Vanessa Vazquez features a collection of stretchy cotton separates with a mix of retro and swimwear influences in appealing colorways and prints. Cool celebrities and even cooler chicks are fans. Also don't miss new collections from Cirque Du Soleil, Hanamachi, Gia, XG and Chili Crystal.

New to POOL for men, Trade, from the makers of Farmer denim, is inspired by the history of trade. The jeans are made of premium denim fibers with rigid construction and the clean lines of tailor-made single needle stitching. Look for military details, a selvage coin pocket and a clever storage hook Also check out R.O.A.D.S. Studio, Kato and EFCI.

Accessories
Steven Shein of Lee Riot fame launches his eponymous new accessory line at POOL 10. The line features more whimsical jewelry such as the "Street Candy" collection and a new bag collection. www.stevenshein.com Some other new must-sees in accessories lines are Alison Burns, Misa BG and Pistil.

Footwear
For latest in directional women's footwear check out these lines: Naughty Monkey, Cindy Says and Marcello Toshi.

Your Ad Here in POOL Magazine

Promote your product at POOL 10 and during Vegas trade show week by advertising in Pool Magazine. This stylebook is distributed to 10,000 people at POOL and has a life beyond the show with trends and images for fall 2006 with exhibitor contacts.

Inside the next issue of Pool 10 Magazine will be an eyeful for readers with directional fashion spreads, fun features and exhibitor profiles.

Download the previous POOL Magazine here.

Pool After Hours

Who's your date for the POOL "Black Tie" event?

Poolgoers will receive an invite to our special 10th b-day "Black Tie" BASH. Details at the show.
Attendees on Monday, February 20, will receive a special gift while supplies last.

Everyday is HAPPY HOUR at POOL from 6 to 7 pm with entertainment, events and drink specials.

PoolShop

Welcome to POOL Shop
the New Marketplace for up and coming brands and designers. The goal of the E-commerce site is to use the power of POOL to help exhibitors and retailers connect with consumers.

Pool’s website currently receives 100,000k hits a week. The interest from the POOL consumer market is now confirmed. POOL's continuing International marketing efforts and global reputation will guarantee a successful venture for all who all wish to participate.

Exhibitors can sell direct via POOL Shop with no fees. POOL registered Retailers will be posted and promoted to all consumers who visit POOL Shop.

POOL FACTS

>> Now nine shows strong going on number ten, POOL is the original independent tradeshow, established in 2001.

>> Nearly 20,000 people attended last August POOL 09 - 30% more than the previous show. POOL is expected to be even bigger this coming February 2005 accommodating more then 30,000 attendees.

>> POOL 10 is located in Las Vegas at the Mandalay Bay Convention Center, Bayside C - 180,000 square feet.

>> POOL 10 will feature over 600 exhibitors' collections in approx 500 booths.

>> Buyers can stay connected to all POOL exhibitors "24/7" in real time at pooltradeshow.com to shop, preview and research collections, Exhibitors can gain exposure with a website that averages 50,000 hits a day.