tokidoki DESIGNS POOL!

The Mandalay Bay Convention Center comes to life this August during POOL 12 as special guest art director Simone Legno of tokidoki designs a unique visual feast for the upcoming Vegas show. Applying a rare tokidoki interpretation of the original Las Vegas hustle, we bring you the POOL Shark character, and a crew of dreamy lifeguards that will have everyone wanting to be rescued. Guests at POOL will also receive a surprise gift from tokidoki - but don't hold your breath for mouth-to-mouth ("tokidoki" means "sometimes" in Japanese).

To view the latest tokidoki product, including the newest tokidoki for LeSportsac handbag collection, stop by the TOKIDOKI booth at POOL.
For more on the phenomenon that is tokidoki, go to www.tokidoki.it

POOL CAMEOS

The Street Seen

Speaking of special guests, chanteuse Macy Gray will hit the decks - turntables, that is - in the POOL lounge as guest DJ for the Monday Happy Hour when she introduces her new streetwear collection, SNAC. Preview the line and sip on something sassy from Hpnotiq.

Stop by the Lounge for a Tuesday afternoon cocktail and "get cocky" compliments of WHITEBOY, another of the many superstars on the streetwear scene to be found at POOL. The best place to view this scene continues to be the POOL Lounge. Find the daily buzz, from drink specials to special events, while listening to the Kajmere Sound presenting a roster of world-class DJ's from MySpace.com to Steve Aoki.

POOL NET-WORKING

Several seasons since its debut at POOL, MySpace.com returns as an internet powerhouse to collaborate on the launch of a dedicated page, MySpace: A Place for Fashion. Pool has consistently been a launching pad for the hottest new brands, from men's streetwear to women's contemporary. Now A Place for Fashion will highlight the brands that exemplify Pool - creative, young, emerging and independent. Of the hundreds of brands featured online at A Place for Fashion exhibitors at Pool will include Andrew Hanson's F, Sparky's Line (A Brain's on Fire), Custom Industries, Grn Apple Tree, Mind Trix, No Star, Outlaw Print Co., Pink Caddi, Pollution Clothing, Rojas, RZST, Something Sacred, Spraygraphic Apparel, and Whiteboy. Find them in our directory or see a small selection in the Myspace Lounge at POOL.
For a complete list, preview the brands online at A Place for Fashion - www.myspace.com/pooltradeshow or www.myspace.com/fashion

POOL LAS VEGAS HIT LIST

All hands on DECK!

The roster of up-and-coming talents and must-see products continues to grow each season at POOL. POOL Deck is a newly featured area for the POOL brands you'll want to get your hands on and the perfect place to start the POOL tour. Some highlights from the POOL tour to be sure not to miss:

Women's Contemporary & Young Contemporary
Check out Heatherette's cutesy separates designed by Richie Rich and Traver Rains, Be Clear's directional cut-and-sew tees featuring images from Clear Magazine, sporty collection from Pink Caddi, denim from Anoname for a range of silhouettes and washes, and from Hart & Huntington with tattoo-inspired embellishment, eco-friendly creations from Foat Design, fresh looks from emerging designers, Nicacelly, Squasht by Les, Nico & Isa, and contemporary designs from Choye Toi and Convoy.

Sport & Street
Skate inspired streetwear from SNAC and Z-Boy, high-end active and outerwear brand Neon Element from Japan, denim from Drive Jeans and Vegas' own Doubledown, graphic design tees from Rapt, Custom Industries and Puckish, designer menswear looks from Caste, Gypsy and Loic, Montana Knox, Fireflite and Timoteo, emerging brands Oak Apparel, Endovanera, and Private School Assault Wear, and rock inspired clothing from Kill City, Mosquitohead, and CBGB Fashions.

Etc.
Leather accessory brands Bauxo, Property of’Ķ and Nino Bossi, quirky shades from Aloha Friday, wallets by DB Clay, and musical handbags and stylish housewares from Lifepod.

POOL LIFESTYLE GUARD

Pool has always been a place not only for directional fashion but also for all of the accoutrements of a boutique market lifestyle. Medusa's Make-up comes to Vegas to paint the town, and the POOL lifeguards, in high-impact color from their cosmetic collection. The dream-team of POOL lifeguards will further illustrate how graphic art can walk off the page- in footwear from HaHa, boarding shorts from Body Glove - and with the help of an ensemble cast from the talent POOL put together by Torsion, Apparel Agent, and Look From London hosiery.

ART MOVEMENT

While catching the POOL shuttle, riders can also catch a sneak peak of The Run Up, a documentary on the graffiti and street artists, designers, and photographers, who are defining contemporary art. Brought to you by creative streetwear label, Upper Playground and FIFTY24SF Gallery of San Francisco, The Run Up features artists such as Estevan Oriol, Chris Pastras, Futura, Jeff Soto, Above, Kofie One, Heavyweight (HVW8), David Ryan McGinness, Jose Parla, Mister Cartoon with music by Alias, Ehren, Dosh, Jel, Odd Nosdam, Nozebleed, Caural, Ben Sandoval and DJ Cam.
See www.upperplayground.com for more.

Enjoy the ride through the Vegas desert, with a helpful Hint to beat the heat: Don't bring sand to the beach, but get water at POOL - Hint essence water flavored with natural fruits and cucumber.
Stay hydrated; "drink water, not sugar" with Hint. www.drinkhint.com
To help quench your thirst, shuttles have been added from Monday to Wednesday:
- between POOL and MAGIC at the Las Vegas Convention Center, every 20 minutes from 8am to 6:30pm (stations in front of South Hall and Door 9 near Central Hall)
- DIRECT between POOL and Project at the Venetian service every 30 minutes from 10am to 6pm

POOL PARTY

The Tuesday night tradition of POOL parties continues this summer on August 29, as Pool teams up with Warner Bros. Records and Beautiful/Decay Magazine to bring a live music event featuring Talib Kweli and Jean Grae to the House of Blues. To RSVP or purchase tickets, or for the complete list of POOL events, go to www.pooltradeshow.com/events

PRE-REGISTER

Maximize your buying and viewing time. Avoid waiting in line - at all three shows! Pre-register on the POOL website at www.pooltradeshow.com to receive one badge for entrance to POOL, Project, and MAGIC. Hurry: pre-registration closes August 22, 2006!