s(eco)nd, the newest launch of POOL TRADESHOW, made its debut in August 2007, focusing on the new breed of environmentally and socially conscious organizations emerging worldwide.

“It only takes a second to change the world,” says Mindy Weiner, creator of s(eco)nd and Director of Operations for POOL TRADESHOW. “We now have an opportunity to lead by example on THE issue of our time. The fashion industry has been working to raise awareness for the last few seasons, but the timing is right for s(eco)nd and our stand on environmental issues. s(eco)nd will allow us to take a second look at how we do business, from an ecological standpoint, and will encourage our audience to rethink their basic day to day habits. We are proud to take a stand and to help pave the way for greater change.”

POOL TRADESHOW, held twice a year in Las Vegas, showcases the best emerging designers and new products ranging from fashion and accessories to a wide variety of lifestyle products. POOL also connects buyers and brands through its web site at www.pooltradeshow.com.

>> Download the s(eco)nd media kit